Warm, vigorous, bold. The Pantone color of 2023 is "Viva Magenta."

An intense color, a bold and exuberant red that gives an extra dash of vitality and represents the joyful and optimistic spirit of a year that, after the 2022 restart narrated by the "Very Peri," must be lived intensely.

A hue to be declined in different ways and which, as per tradition, contaminates every sector from fashion to design to furniture.

A nuance that, thanks to the possibility of customizing each order, can also be an added value for the tablecloths, napkins, placemats, and runners signed Casarovea. Just request the customization you want to have on your products and, in less than 4 weeks you can receive something truly unique!

"The Viva Magenta custom call-out in profiles, on flounces or for embroidered initials can make our products even more beautiful," explains Elisabetta Bonaiti, Casarovea's stylist, "for us, the announcement of this Pantone color was a nice surprise; it is a charged, positive, energetic hue that enhances the beauty, sophistication and quality of our table linens.”

Colorful trimmings, applied borders, not only for products available in the online shop section of Casarovea's website, but also for all those dedicated to hôtellerie, sponges, sheets and pool towels made for luxury chains and hotels.

For those, on the other hand, who have already purchased a home product, magenta is a shade that also pairs nicely with a pure white or cream, but also with the jacquard designs in the Cotton collection. 

"Magenta is a versatile color, neither warm nor cold. Combining it with the various shades of white and grays in our Collections makes rooms even more elegant."

Viva Magenta is an unconventional and up-to-date color, a mix of artificial and natural as stated by Leatrice Eiseman, Executive Director of the Pantone Color Institute. Inspired by reality and nature, it is part of the red family and originates from cochineal red, one of the world's most precious natural dyes.


"The reference to nature makes this color even more contemporary and perfect for these times when sustainability is one of the indispensable aspects to build a better world," adds Elisabetta Bonaiti. The environmental theme is very dear to Casarovea and the Eco-Friendly line is exactly the answer. In fact, the fabrics selected for this collection come from high-quality raw materials from organic cultivation.